Process

Our proven process is the culmination of our experience in business strategy, web design and web site development and internet and search engine marketing. This flexible process guides every project and typically includes:

  • Discovery
  • Information Architecture
  • Design and Layout
  • Usability Testing
  • Web Application Design and Development
  • Quality Assurance
  • Internet / Search Engine Marketing
  • Reporting

Discovery

We evaluate your web site and current marketing campaigns and offer detailed web site development and internet marketing recommendations. To make sure we have the same goals before starting the web project, we develop clear objectives. These should be based on business goals plus the desired behavior of users coming to the site, both allowing us to create a clear blueprint for design.

Information Architecture

Your web site development project will benefit from the expertise of an information architect who will combine the needs of the organization, the end user, and current technology to create a blueprint with which to organize the site content and navigation.

Design and Layout

Our professional web designers will develop the look and feel of your web site to reflect your business and a graphic user interface (GUI) that facilitates easy site navigation by the users.

Usability Testing

Your site will be tested at important milestones throughout development to ensure that the content is presented clearly, and that a typical user can navigate quickly and efficiently to where you want them to go.

Web Application Design and Development

Perfect Space’s experienced technical team has helped a wide range of organizations to design web applications that support their business objectives. We help with decisions regarding standards, evolving technologies and development strategy. We have programmers who build robust, scalable, flexible web sites and database solutions.

Quality Assurance

Your web site is tested for functionality and efficiency. We employ industry best-practice techniques to assist you in the delivery of a stable, high quality product that will meet the project’s scope requirements.

Internet Marketing / Search Engine Marketing

You wouldn’t open a new brick & mortar store without marketing your business and the same holds true for a web site! We are specialists at developing thoughtful Internet marketing and search engine marketing campaigns that combine the effectiveness of multiple disciplines to provide you with the most impact for the dollar.

Reporting

We utilize a web analytics solution to give you accurate and actionable insight into your web data so you can make smarter business decisions. With the right data you can decrease customer acquisition costs, increase website conversion and improve customer retention.

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