Bonfire Health
The Company
The objective of the Bonfire Health Program is to empower individuals with the understanding of a genetically congruent lifestyle and equip them with compatible behaviors and strategies using proven implementation methods. Their purpose is to lead a critical change effort. Their vision is to create well people.
The Problem
Bonfire Health’s strategy is to help people to create a healthy and balanced lifestyle. Their focus is on three core elements and using a “perfectly” healthy person as the goal rather than simply to lose weight or exercise more. Their goal is lofty, however their system is both insightful and adaptive. The vision of this innovative program was inspired and driven by three highly successful doctors from Boston and San Diego.
Their desire was to take their in-depth research and proven program they’ve been using with their own clients for years and make it available to the general public. The doctors had worked with previous developers and design firms only to find their requests beyond the skill set of who they had hired.
The Solution
When Bonfire Health came to Jacob Tyler Creative Group for their design and branding, Perfect Space was immediately called in to evaluate the project from an application perspective. After the initial discovery phase and proposal, Bonfire Health, Jacob Tyler, and Perfect Space have had weekly meetings to discuss phases, roll outs, features, benefits, strategy brainstorming, community building, API implementation with marketing teams and more. Our combined efforts delivered an absolutely pristine design, intelligently branded. Perfect Space delivered a powerful and fully featured administrative control board for the doctors, a time and behavior-sensitive program for the members and participants, and tight integration with InfusionSoft for the marketing team.
Today, Bonfire Health is currently in a private alpha stage and will be available to the public in the first quarter of 2010.
